My Work
I’m constantly striving to align my passions with my work. Below you’ll find a snapshot of my writing, photography, producing, and marketing experience.
GoForth LLC
Founder and President
I founded GoForth LLC, a media and consulting company for those interested in the outdoors. GoForth demystifies barriers to inspire and encourage people to explore the outdoors to its fullest. We have worked with numerous clients helping them explore places like Yosemite National Park, the Lost Coast in Northern California, Anza-Borrego Desert State Park, and the Cascades. We also regularly create and publish outdoor-centered advice and stories.
Day Hiking Los Angeles, 2nd Edition
Writer and Photographer
I am currently working on my debut book, Day Hiking Los Angeles, 2nd Edition, for Mountaineers Books.
Better Trail
Writer
I write for Better Trail, a forward-thinking digital publication from the team behind Switchback
Travel. I focus on gear guides and reviews for outdoor adventurers, aiming to help readers make confident and well-informed decisions.
Modern Hiker
Writer and Photographer
I regularly contribute to Modern Hiker, one of the premier hiking websites on the West Coast, with over a million page views per month. Modern Hiker has been featured in numerous places, including New York Magazine, Outside Magazine, NPR, and others.
The Dirtbag Diaries
Writer
I wrote and recorded the story, In My Heart All Along, for The Dirtbag Diaries, one of the premier outdoor podcasts that has amassed over 20 million downloads since 2007 and is a Top 5 Wilderness Podcast according to Goodpods.
ICAROS
Executive Producer
We are currently fundraising for ICAROS, a feature-film adaptation of “COMING HOME”. I oversee the fundraising and social media strategy, which includes both crowdfunding and sponsorships.
COMING HOME
Producer and Publicity Manager
I utilized Instagram to raise over $18k during a collective five-week period to fund the production of the award-winning short film “COMING HOME“. Additionally, I wrote copy and used Canva and Pro Tools to create content that constantly hit engagement rates of >9%. Once released, I produced a live screening of the film at the historic Texas Theatre, overseeing the talent and crew to ensure the event went smoothly. The screening drew an audience of over 200 fans and included a photo-op and autograph signing with several high-profile special guests.
University of Southern California
Social Media Manager
I managed nine Facebook, Instagram, and Twitter accounts totaling 80k followers for USC’s admissions, orientation, and financial aid departments. I worked with content creators, editors, and graphic designers to share content with average engagement rates of 6.9% on Instagram and 2.7% on Twitter, well above industry standards. I also helped create monthly content calendars, provided regular updates on follower count, engagement rate, and reach, and wrote weekly newsletters unpacking trends in USC’s online presence.
Sonder Studio
Writer and Social Media Manager
I write for and manage the social media accounts of several Sonder Studio clients, which include wedding and adventure elopement photographers.